Privacy policy

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This is the Privacy & Cookies Policy (the “Policy”) of Hutch Games Ltd (“Hutch”). This Policy describes the ways in which Hutch collects and uses information about you when you visit Hutch’s website at (the “Website”) or when you play one of Hutch’s games (each a “Game” and together the “Games”) on a browser, through a social networking site or as an app. It also details how Hutch collects and uses information about you when making a complaint to Hutch by e-mail, as well as if you choose to make a job application.

Hutch may change this Policy at any time and when this happens we will notify you of any changes to this Policy by noting this on our Website as well as within the Games. The changes will apply to your use of the Website and/or our Games after we have notified you.

For the purposes of data protection legislation, Hutch is the controller for the processing of your personal data. Hutch has notified the Information Commissioner’s Office (“ICO”) of its processing of personal data. The notification indicates what data is processed by Hutch and for what purpose, and to which persons or entities the data will be provided. Hutch’s registration number is ZA369120.

If you have any general queries about this Policy, please contact Hutch using the contact details set out at paragraph 11 below. Alternatively if you wish to exercise your rights in connection with the personal data we hold about you, please refer to paragraph 12.

1 What Personal Data is and Who this Policy applies to

Personal Data means information that identifies, relates to, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular person (or, in the case of the CCPA only, household), including identifiers such as a real name, alias, a device identification number, location data, an online identifier, commercial information (including products or services purchased), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person, or as further defined under the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”) (as applicable). We indicate in this Policy the information we collect from you.

This Policy applies to the following people:

A. visitors to the Website (including those submitting a job application);

B. people who use the Games; and

C. people who make complaints to us by email.

2 Visitors to the Website

A. The Website is essentially a brochure for Hutch’s business, its Games and opportunities to work with and for Hutch. The Website collects information from you in the following ways:

i. Hutch uses cookies for the limited purposes set out in paragraph 14 below to collect certain analytical/technical information. Hutch relies on consent under Art. 6 para 1(a) GDPR to collect this information, such consent obtained via you clicking to agree to such cookies being placed when you first visit the Website or otherwise changing the cookie settings so that such cookies are not placed.

ii. Should you choose to contact Hutch via the Website, Hutch will collect your e-mail address together with any other information that you submit in connection with such contact request. For customer services, Hutch relies on contract under Art. 6 para 1(b) GDPR to collect this information because it needs to process your personal data to fulfil your request, and for other enquiries Hutch relies on legitimate interests under Art. 6 para 1(f) GDPR.

iii. Hutch often advertises jobs on the Website. If you choose to respond to any such advertisement, or speculatively submit your CV and details for consideration through the recruitment enquiries section on the Website, any information provided by you to Hutch in connection with such response will be used to assess you as a candidate including references and, with your consent, to undertake a criminal record check. For undertaking a criminal record check Hutch relies on consent under Art. 6 para 1(a) GDPR, otherwise Hutch relies on Art. 6 para. 1(b) GDPR. Personal information about an unsuccessful candidate shall generally be held for twelve (12) months after which it shall be destroyed or deleted without further notice unless Hutch reasonably considers that such candidate may be a good candidate for a future role in which case Hutch shall hold such personal information if the candidate agrees to such storage (on the basis of consent under Art. 6 para. 1 (a) GDPR).

3 People who contact or make complaints to Hutch by email

When Hutch receives complaints by email it shall file any relevant document and may retain details of the complainant, and other individuals identified in the complaint. Hutch will only use this information to process the complaint and to check on Hutch’s services and staff.

Hutch shall retain information in relation to a complaint for a maximum of six (6) years after its closure, in a secure environment and access to it will be restricted on a ‘need to know’ basis. Hutch relies on Art. 6 para. 1(b) GDPR to collect the information set out in this paragraph.

4 People who use the Games

A. Game Data:

Hutch will collect the following information from you when you download and use the Games:

i. When you download one of Hutch’s games, Hutch will collect information including your device ID, IP address, country, state or county, postal or zip code and/or IDFA to identify the jurisdiction where you are located. Hutch relies on legitimate interests basis (Art. 6 para 1(f) GDPR) for this processing, such interests including to check for and apply any regulations in force in your jurisdiction to our processing of your personal data and to ensure our service is localised (if appropriate) (“Install Data”);

ii. If you don’t log in via a social network, certain information collected by Hutch’s use of cookies and similar technologies (“Technologies”). These collect information such as your device ID and other technical/analytical information relating to how you interact and play the Game in question. Hutch will also assign you a User-ID which is a random string of characters used to identify you as a unique player going forward. The Technologies that Hutch places when you use the Games are detailed in paragraph 15 below (“Analytics Data”);

iii. If you sign into one of the Games through Facebook, Google or Apple, in addition to the Analytics Data above, Hutch will also collect such information as Facebook, Google or Apple may allow Hutch to access, namely your full name, and if you sign in using Facebook, your Facebook ID. If you use any of the Game features such as chat rooms and/or support services, Hutch will also collect such information as you submit via such feature (“Player Data” which, together with the Analytics Data is the “Game Data”);

iv. if you make any purchases, Hutch will collect certain information in relation to your purchases (please see paragraph 4(b) below) on the basis of a contract under Art. 6 para 1(b) GDPR (“Finance Data”);

v. in F1 Clash, if you opt-in to do so, information including your name, date of birth and e-mail address which is then used by the ‘Formula 1’ licensor Formula One Digital Media Limited to provide you with a newsletter and other marketing information related to Formula One Digital Media (“F1 Data”);

vi. subject to your specific consent to us providing you with a newsletter and/or other marketing information (for example in relation to ours or our group’s other games), your email address (“Marketing Data”); and

vii. in certain instances Hutch may use certain information relating to your Game progress and/or Game spend and/or other Game activity to invite you to complete surveys in relation to its Games, including, for example, to join its “Player Council” and complete any other documents required for you to join (“Survey Data”). This provides us with valuable feedback to improve our games and Hutch relies on the legitimate interests basis (Art. 6 para 1(f) GDPR) for this collection.

B. Financial Information:

Your purchase and in-app purchases within the Games are handled through the platform on which you purchased the Game or through other payment processors (e.g. the Apple App Store, Google Play, Xbox Live, PlayStation Network). Hutch does not retain any card or payment details, although Hutch does keep a record of your purchases and your aggregate spending for customer service purposes (relying on legitimate interests under Art. 6 para 1(f) GDPR).

C. What if Hutch cannot collect this information:

You can prevent Hutch collecting information about you in a number of ways depending on how you you are interacting with Hutch. If you are using a device that runs on Apple’s iOS operating system, our collection of your personal data for tracking purposes is subject to your express consent (opt-in) via Apple’s App Tracking Transparency system (“ATT”). If you are using an Android device, you may opt-out of tracking by going to “Settings”, scrolling down and clicking on “Google”, scrolling down and clicking on “Ads” and then shifting the “Opt out of Ads Personalisation” slider to the right. Regardless of device and operating system, if you have consented to tracking, you may opt-out of your Game Data being used for this purpose (or change your settings at any time) within the “Ad Settings” item of the “Settings” menu within the Game.

Furthermore you may use your browser settings and privacy settings on your social networks to prevent us collecting certain of the above information about you (see, for example, paragraphs 5(f) and 12 below).

If you still have concerns about the information we collect please contact us via our webform here.

5 How Hutch uses collected information from people who play the Games

Hutch will use the information it collects as set out in paragraph 4 above to:

A. in relation to the Game Data, offer the Games to the player in question (contract basis under Art. 6 para 1(b) GDPR);

B. in relation to the Analytics Data, to facilitate the improvement of the Games and your experience of the Games, and to contact you to invite you to answer questions about your experience and/or motivations (legitimate interests basis under Art. 6 para 1(b) GDPR);

C. in relation to the Game Data and Finance Data to complete your transactions (contract basis under Art. 6 para 1(b) GDPR);

D. in relation to the Game Data to provide technical support in relation to player enquires, resolving disputes, collecting fees and troubleshooting (contract basis under Art. 6 para 1(b) GDPR);

E. in relation to the Game Data to prevent fraud or illegal activities;

F. in relation to the Game Data to serve targeted adverts to you (where you consent to this). For devices running on Apple’s iOS operating system we may only do this if you have opted in to Apple’s ATT (see paragraph 4(C) above). You may opt-out of your Game Data being used for this purpose (or change your settings at any time) within the “Ad Settings” item of the “Settings” menu within the Game or, for Android, by going to “Settings”, scrolling down and clicking on “Google”, scrolling down and clicking on “Ads” and then shifting the “Opt out of Ads Personalisation” slider to the right;

G. in relation to the F1 Data for Formula One Digital Media to then provide such newsletters/marketing information to you (consent basis under Art. 6 para 1(a) GDPR);

H. in relation to the Marketing Data, to provide information about the Games, applications, services and/or other digital goods which you have asked to receive (consent basis under Art. 6 para 1(a) GDPR). You can tell us to stop this at any time via our webform here;

I. in relation to the Survey Data for Hutch to provide such survey to you (legitimate interests basis under Art. 6 para 1(f) GDPR); and

J. share with third parties for the purposes as described in paragraph 7 below.

6 Sharing information with third parties

Hutch will not pass your information to third parties other than as described in this paragraph. Hutch may, subject to its obligations to comply with applicable data protection legislation, share your information with third parties including:

A. its server providers which host and store the Game Data, such as Apple Inc., Google LLC, Microsoft Azure and Amazon Web Services, Inc.;

B. the third parties who assist Hutch in collecting the Analytics Data (as listed below);

C. where Hutch carries out any e-mail marketing campaigns, with your prior consent your name and e-mail address will be transferred to Mailchimp which carries out such campaigns on Hutch’s behalf and, where Hutch carries out certain personalised advertising on TikTok, Inc.’s platform, subject to Apple users opting-in under ATT your User ID and other device information may be shared with TikTok, Inc. (or its affiliates) in relation to allowing TikTok, Inc. to more carefully target our adverts to you;

D. Helpshift, Inc. and Keywords International Limited in relation to Hutch’s customer support;

E. GetSocial B.V. and/or Kryptanium Hong Kong Limited (known as KTPlay) should you participate in any in-game chat services as well as Vanilla Forum and Linkfluence in relation to the provision of various community features in certain Games;

F. with your prior consent, Formula One Digital Media in relation to the F1 Data;

G. as part of the Games your information (for example your name, profile picture or user ID) may be posted on a Leaderboard of top scorers within the Game (visible to other players) and, with your prior consent, posted to your social networks. You may also share elements of your performance or participation in the Games (e.g. your personal car design) with other players and your social networks;

H. other subcontractors which assist Hutch as processors on behalf of Hutch in relation to the day-to-day running of its business, e.g., external recruitment agencies;

I. in relation to the sale of some or all Hutch’s business, or its assets, to any third party, or as part of any business restructuring or reorganisation, but Hutch will take steps with the aim of ensuring that your privacy rights continue to be protected;

J. with its group companies in order to assist and facilitate the services provided to you;

K. in anonymised form with data aggregators and service providers as part of an analysis of player metrics or sales performance;

L. with certain of the technology providers that Hutch uses (as detailed in paragraph 15 below) e.g., in order to assist Hutch in relation to any user acquisition activities; or

M. with law enforcement agencies in compliance with law enforcement.

7 Third Party Cookies`

Third Party advertisers may place or read cookies and/or Technologies on your browser or device in the Games and/or on the Website.

This Policy is applicable only to the use of cookies or Technologies by Hutch and does not cover the use of cookies or Technologies by any third parties (including advertisers or Facebook). For example, Facebook will place cookies to maintain a secure login to the Facebook network, amongst other things.

More details of Facebook’s cookies are available on its website and further links to third party cookies and Technologies are also set out in paragraphs 14 and 15 below.

8 Links to third party websites and third party adverts

Hutch cannot be responsible for the privacy policies and practices of other sites even if you access them using links from the Games/Website, adverts in the Games/Website or from adverts on a webpage when you are playing the Game/are on the Website.

Hutch recommends that you check the policy of each site you visit and contact its owner or operator if you have any concerns or questions.

In addition, if you link to the Games from a third party site or via a social network (e.g. Twitter, Facebook), Hutch cannot be responsible for the privacy policies and practices of the owners or operators of that third party site and recommends that you check the policy of that third party site and contact its owner or operator if you have any concerns or questions.

9 Security, Storage and Data Retention

Hutch has implemented technology and policies to safeguard your privacy from unauthorised access and improper use.

Where you log-in via a social network, you may also change your account settings on your social network to prevent both us and third parties seeing certain information in relation to you, such as your Facebook profile.

Hutch’s physical servers are operated by third party cloud service providers and are located worldwide including in the EEA, USA and Asia. Where such information is transferred outside the EEA, Hutch has taken steps to ensure that its agreements with such third party providers contain provisions to ensure the adequacy of such transfer including any additional safeguards.

Hutch has a retention policy in place with respect to the data it holds, ensuring that it does not retain such data for longer than is reasonable in line with the purposes for which it was originally collected.

For games that Hutch makes available on the Facebook platform, where Facebook requests Hutch to delete any any information, data, or other content obtained from Facebook, Hutch will do so.

10 Hutch’s policy towards children

Hutch’s Games are intended for anyone who is: (i) legally entitled to own a device that access them and play them; and (ii) at least equal to the minimum age required by the platforms where the Games are available; and (iii) legally entitled to make in-app purchases by the payment functionality the Games provide.

Where Hutch processes personal data and the lawful basis for the processing is consent, Hutch shall be satisfied that such consent is valid and lawful where: (a) the data subject is at least 16 years of age; or (b) if the data subject is more than 13 years of age and less than 16 years of age, consent is given or authorised by the holder of parental responsibility over the child.

Hutch does not knowingly collect personally identifiable information in relation to children under the age of 13. If Hutch discovers it has collected personal data in relation to any children under 13, Hutch shall take reasonable steps to delete such information.

From time to time we may require a higher minimum age to access certain features within our Games, as indicated in our Terms of Service.

11 Contact Details

If at any time you would like to contact Hutch about your views on this Policy or any enquiry relating to your personal information, including but not limited to your rights under the GDPR and/or CCPA (as applicable), you can email our Data Protection Manager at

Hutch’s registered address is 44-46 Scrutton Street, Shoreditch, London EC2A 4HH, UK. We are a company incorporated in England and Wales with company number 07692393.

You also have the right to make a complaint to the ICO by contacting them at any time.

12 Exercising your rights

You can exercise your rights, including your right to have personal data about you deleted, by using our webform here.

Hutch may ask you to verify your identity before Hutch responds to such requests.

Please note that under the CCPA, Hutch is not required to delete information that is necessary to perform certain actions as outlined in the CCPA (e.g. to complete a transaction for which the information was collected or to provide the goods or services requested by you).

You will not be discriminated against in retaliation for exercising the above rights and rights under the CCPA.

13 Cookies and other similar technologies

A. What are Cookies?

Cookies are small text files that are placed on your device when you visit a Website. Other similar technologies, defined in this policy as “Technologies”, are third party technologies used in a Game.

Hutch’s use of cookies and Technologies is detailed below.

Session cookies enable you to move from page to page within websites, and any information you enter will be remembered but is deleted when you close your browser after a short time.

Persistent cookies allow us to remember your preferences and settings when you browse the Website in the future, in different browser sessions.

We may use your social login (if you access a Game via a social media platform) and/or Hutch User ID for save protection so that you can restore your progress in a Game.

In our Games we use Technologies that track or store your data for advertising, attribution or analytics purposes.

B. Disabling Cookies:

The use of the cookies and Technologies described above improves the functionality of the Games and the Website and your experience using them.

We ask for your consent to serve cookies other than strictly necessary cookies on your device when you visit the Website. If you want these cookies, you are able to consent to them via our cookie banner.

If you do not want Technologies to be served on your device, you are able to disable them by changing the settings on your browser or on your device.

Please note that if you do decide to disable cookies and/or Technologies you may not be able to access some of the Games or the Website, some of the features of the Games or the Website, or the Games or Website may not function properly.

By continuing to use the Games, including using social networking media functionality, you consent to the relevant Technologies being set on your device.

C. More information:

To find out more about how cookies work, how to manage and delete them and to see which ones have been set please visit or Information about the Technologies can be found in paragraph 15 below.

14 Cookies Used on the Website

For full details of the cookies we may serve when you visit our Website, please click on the blue shield on your screen, choose from the categories of cookies in the menu on the left, then click "Cookies Details".

15 Technologies Used in the Game

GameTechnologies Used and Associated Purpose Further Information
Smash CopsGoogle: Analytics
Unity: Analytics, Advertising
Chartboost: Advertising
Tune: Attribution
Flurry: Analytics
AdColony: Advertising
AdMob: Advertising
Vungle: Advertising
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